Jeremy Keith

Making websites. Writing books. Hosting a podcast. Speaking at events. Living in Brighton. Working at Clearleft. Playing music. Taking photos. Answering email.

Journal 3159 sparkline Links 10624 sparkline Articles 87 sparkline Notes 7796 sparkline

Saturday, June 7th, 2025

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The last three trad sessions I played in were in three different countries—Sunday in Cork, Tuesday in Brighton, Wednesday in Amsterdam—lovely tunes each time!

Thursday, June 5th, 2025

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It’s literally three minutes into CSS Day and I’ve already learned about some CSS I didn’t know about.

Wednesday, June 4th, 2025

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It feels awfully retrograde to me that the season finalés of both Andor and Dr. Who depict women staying at home to mind the kids while the dudes go off to work.

Tuesday, June 3rd, 2025

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Saturday, May 31st, 2025

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Friday, May 30th, 2025

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Stronger Design Principles Start with One Question: ‘Versus What?’

In order for principles to truly drive the work and serve as a good framework for the outcomes, they have to be debated, opinionated, and painful.

Yes! Design principles aren’t there to make you feel good; they should provoke arguments.

One of the tests that I’ve developed in thinking through writing down principles, design or otherwise, is to ask the question: “versus what?”.

Ensloppification – David Bushell – Web Dev (UK)

Frankly, I’d rather quit my career than live in the future they’re selling. It’s the sheer dystopian drabness of it. Mediocrity as a service.

I tried the tab-completion slot machines; not my cup of tea. I tried image generation and was overcome with literal depression. I don’t want a future as a “prompt artist”.

I’m mostly linking this for what it says, but oh boy, do I love the way it says it with this wonderful HTML web compenent.

Toolmen | A Working Library

Engaging with AI as a technology is to play the fool—it’s to observe the reflective surface of the thing without taking note of the way it sends roots deep down into the ground, breaking up bedrock, poisoning the soil, reaching far and wide to capture, uproot, strangle, and steal everything within its reach. It’s to stand aboveground and pontificate about the marvels of this bright new magic, to be dazzled by all its flickering, glittering glory, its smooth mirages and six-fingered messiahs, its apparent obsequiousness in response to all your commands, right up until the point when a sinkhole opens up and swallows you whole.

👏👏👏

Thursday, May 29th, 2025

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Wednesday, May 28th, 2025

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The Who Cares Era | dansinker.com

AI is, of course, at the center of this moment. It’s a mediocrity machine by default, attempting to bend everything it touches toward a mathematical average. Using extraordinary amounts of resources, it has the ability to create something good enough, a squint-and-it-looks-right simulacrum of normality. If you don’t care, it’s miraculous.

In the Who Cares Era, the most radical thing you can do is care.

In a moment where machines churn out mediocrity, make something yourself. Make it imperfect. Make it rough. Just make it.

When evaluating any technology I understand why it’s important to ask “how might this benefit me” but it’s more important to first ask “how might this harm others”.

Tuesday, May 27th, 2025

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Uses

I don’t use large language models. My objection to using them is ethical. I know how the sausage is made.

I wanted to clarify that. I’m not rejecting large language models because they’re useless. They can absolutely be useful. I just don’t think the usefulness outweighs the ethical issues in how they’re trained.

Molly White came to the same conclusion:

The benefits, though extant, seem to pale in comparison to the costs.

Rich has similar thoughts:

What I do know is that I find LLMs useful on occasion, but every time I use one I die a little inside.

I genuinely look forward to being able to use a large language model with a clear conscience. Such a model would need to be trained ethically. When we get a free-range organic large language model I’ll be the first in line to use it. Until then, I’ll abstain. Remember:

You don’t get companies to change their behaviour by rewarding them for it. If you really want better behaviour from the purveyors of generative tools, you should be boycotting the current offerings.

Still, in anticipation of an ethical large language model someday becoming reality, I think it’s good for me to have an understanding of which tasks these tools are good at.

Prototyping seems like a good use case. My general attitude to prototyping is the exact opposite to my attitude to production code; use absolutely any tool you want and prioritise speed over quality.

When it comes to coding in general, I think Laurie is really onto something when he says:

Is what you’re doing taking a large amount of text and asking the LLM to convert it into a smaller amount of text? Then it’s probably going to be great at it. If you’re asking it to convert into a roughly equal amount of text it will be so-so. If you’re asking it to create more text than you gave it, forget about it.

In other words, despite what the hype says, these tools are far better at transforming than they are at generating.

Iris Meredith goes deeper into this distinction between transformative and compositional work:

Compositionality relies (among other things) on two core values or functions: choice and precision, both of which are antithetical to LLM functioning.

My own take on this is that transformative work is often the drudge work—take this data dump and convert it to some other format; take this mock-up and make a disposable prototype. I want my tools to help me with that.

But compositional work that relies on judgement, taste, and choice? Not only would I not use a large language model for that, it’s exactly the kind of work that I don’t want to automate away.

Transformative work is done with broad brushstrokes. Compositional work is done with a scalpel.

Large language models are big messy brushes, not scalpels.

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