Adverse Childhood Experiences Impact Teens’ Ability to Quit Vaping

New study finds teens who experienced traumatic events during childhood need more support to quit e-cigarettes

Disposable e-cigarettes lead surge in nicotine sales

The e-cigarette market is increasingly dominated by disposable products that have gotten bigger and cheaper

Truth Initiative and Blip Join Forces to Make Quitting Nicotine Easier for Young Adults

New Partnership Combines Proven-Effective Behavioral Program with Emerging Nicotine Replacement Therapy Solution to Empower a Generation to Break Free from Nicotine Addiction

Need for Balancing Youth Protection and Adult Access: The Imperative of FDA’s Zyn Authorization

“Outsmart Nicotine”: Truth Initiative launches national campaign to help young people quit vaping with EX Program

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We are inspiring a movement to create a future free from nicotine addiction

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Proven-Effective Digital Cessation for Consumers

EX Program - A free consumer program that is the go-to guide on the journey to quit smoking, vaping, or any tobacco product

Youth/Young Adult Nicotine Addiction Prevention & Education

Inspiring a movement to live free from nicotine addiction by empowering young people to quit or never start

Research & Evaluation

Powering every initiative with sound science and evidence-based strategies from the Truth Initiative Schroeder Institute and Innovations

Evidence-Based Digital Cessation for Organizations

EX Program Enterprise - Comprehensive cessation services for employers, health plans, governments, and public health organizations

Policy Leadership & Community Engagement

Leading policy initiatives and supporting young leaders to advocate for healthier communities

Partnerships

Joining with state and local governments, corporations, and non-profits to expand the impact of our prevention and cessation resources

Our latest research and resources

Research Article

Youth have easy access to e-cigarettes online through lax age verification and concealed deliveries

Feb 5 2024

E-cigarettes / Vaping

Fact Sheet

Menthol: Facts, stats and regulations

Jan 23 2024

Menthol

News Article

What is Zyn and what are oral nicotine pouches?

Oct 25 2024

Zyn

News Article

Vaping prevention and quit resources: top tips for parents and educators

Oct 9 2024

Tools

Fact Sheet

E-cigarettes: Facts, stats and regulations

Oct 16 2024

E-cigarettes / Vaping/Flavors/IQOS/JUUL

Explore research and resources

Press Release