Earn with your attention while protecting your privacy
With Brave Rewards, users can opt to earn BAT for viewing privacy-respecting ads in the Brave browser (with more options to earn currently in development).
Sign up for Brave RewardsBAT: Powering the user-first attention economy
The Basic Attention Token (BAT) tokenizes the attention economy, introducing new ways for users, advertisers, and creators to earn, engage, and transact. The BAT Roadmap 3.0 grows BAT utility for the multichain world.
Since 2017, BAT has grown in utility to tens of millions of users worldwide, nearly 2 million verified creators, and delivered commercial success in running thousands of ad campaigns from top brands within the Brave browser. Ranked as the 14th most distributed token by on-chain holders on Ethereum, BAT stands as one of the most widely adopted tokens in crypto. Now, with over 99% of its total 1.5 billion supply in circulation, BAT enters the next phase of broader adoption and utility. BAT is shaping the future of the user-first attention economy, including future developments like the Boomerang Protocol, a decentralized, privacy-preserving incentive system currently in research and development.
See transparency dataBAT 3.0 ecosystem: coming in 2025
Brave Rewards 3.0
- Multi-chain self-custody settlement options
- New Offer Wall with exclusive perks for Rewards users & BAT holders
- More ways to earn BAT: on-chain quests, draws, multipliers, and surveys
Expanding BAT Utility
- Use BAT for Brave Premium (Leo, Talk, & VPN)
- Pay with BAT on the Brave Merch Store & partner e-commerce platforms
- Researching new BAT utility in AI
Creators & Community
- More platforms, crypto domains, & network support for creators
- On-chain subscription payments in BAT
- Creator Growth Program: New tools, incentives, and expanded support
- Ambassador-led initiatives to grow global adoption
Users earn BAT in Brave Rewards
Creators get more ways to grow and monetize
Users support creators on leading platforms for their content with the BAT they earn.
Join Verified Creator NetworkAdvertisers get a better return
Brave’s anonymous accounting lets advertisers on the Brave Ads platform see the effectiveness of their ads while still protecting user privacy. Future research initiatives, such as the Boomerang Protocol, aim to introduce decentralized, verifiable ad interactions while maintaining user privacy.
Learn MoreFirst crypto application to have more than 1 million users
On-chain Transactions
Number of Wallets
Number of Creators
Brave Browser Global Usage
Monthly Active Users
Daily Active Users
Our private ad network is a first of its kind
Active campaigns
Countries and counting
+400
Advertisers to date
We continue to work with some of the industry's biggest brands.
Ecosystem participants
BAT adoption is expanding across Web3, with growing integrations across DApps, Web3 gaming, creator platforms, and decentralized payment systems. From privacy-first ads to on-chain payments, BAT is powering the future of the attention economy.
Crypto
Advertisers
Publishers
Gaming
Search
ECommerce
BAT is made up of industry titans
Brendan Eich
Founder & CEO
Creator of JavaScript, Mozilla, Firefox...
Brian Bondy
Founder & CTO
Yan Zhu
Chief Information Security Officer
Zooko Wilcox
The Zcash Company, Mojo Nation, DigiCash...
Greg Badros
Facebook, Google...