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MIT’s brand communicates our impact in the world.
Leverage the brand in your communications to share in the energy and excellence that defines MIT.
Conceptual designs
Optimized
The MIT logo is recognized around the world. We’ve simplified and modernized it to work more effectively across today’s many communications environments.
Conceptual designs
Bold
With more vibrant core colors and an exciting secondary palette, our brand system embodies MIT’s vitality and dynamism and provides new opportunities for creative expression.
Conceptual designs
Unified
A simplified brand architecture helps us tell our story more clearly and consistently, making it easier to bring the MIT brand to life.
Conceptual design