First draft of the design of the A3 sized posters that can be put up at bus stops.

Download full PDF

Important design decisions:

• Marathi over English. Marathi text will always be given priority over English wherever feasible to enable a better connect with the public. Marathi text will be mandatory for all headings and section headers. English numbers are given priority because of its higher universal value.
• Preserve legibility of route information over compactness. Bus route bars are spaced big enough that only 4 routes will fit in the first sheet and 10 routes in the subsequent ones without a map. A bigger stop will need a bigger print set, which is logical considering a larger number of people will be served.
• ChaloBEST logo was custom made because I could not find the original vectors. It does not match the existing one.

Other design features

• Unique BEST bus stop id is provided so that public can verify it is the correct stop.
• Provide a list of important places that are walkable from the location
• Provide indicative taxi fares to major transit centers in the city that will be useful for those in a hurry.
• Provide important phone numbers which will be useful to tourists and in times of emergency
• Visualize the route frequency information using circles to enable easier comparison of routes
• Include marathi route numbers since it is still the primary text on the route boards. However the english numbers are given more weight because it has universal value.
• A detailed route section which lists important junctions and changeover points on the route.
• Project info bar at the bottom which highlights the users who have contributed the latest information on the panel to encourage more participation.
• A url shortlink to ChaloBEST to enable easy access to the users to the information online.
• Fonts used are Adobe Source Sans Pro (open source) and Devanagri MT

To Fix

• Map is placeholder. It would be good to have a custom 2 color map that can be a visual aid to the information on the right.
• ChaloBEST logo. I'm not satisfied with the current placement, also the existing logo needs rework so that it can be used without a black background.
• Copy for the actual header and footer text for English and Marathi.
• Marathi text formatting is limited in Adobe Illustrator. This will only be fixed in the html layouts.
• Copyright info for the openstreetmap map