The Art and Science of Copywriting
Advance your copywriting skills and learn how to craft compelling content.
[In-Person] CMA Presents: The Case for Canada
We’re bringing together agencies, media suppliers, research experts, measurement specialists and content professionals to talk about the latest tools and measurements in media innovation.
[Virtual] CMA Presents: The Case for Canada
We’re bringing together agencies, media suppliers, research experts, measurement specialists and content professionals to talk about the latest tools and measurements in media innovation.
Unlock Consumer Decisions: Master Psychological Strategies in Marketing
This 3 hour training provides a deep dive into consumer behavior and marketing psychology, focusing on how psychological principles influence purchasing decisions.
AI-Powered Programmatic Advertising: Build Smarter Campaigns
AI is fundamentally reshaping how digital marketing campaigns are designed from pinpointing the right audiences to allocating budgets and optimizing performance in real-time. In this dynamic session, you'll step into the role of a strategic decision-maker, dissecting real-world programmatic campaigns (both wins and misfires) to uncover actionable insights and best practices.
CMA Awards
The 2025 CMA Awards are a premier celebration of Canada’s most innovative and impactful marketing. This annual event honours the work that not only elevates brand stories with creativity and insight, but also delivers measurable business success.
Join us on November 7, 2025, at the Westin Harbour Castle in Toronto for a night that showcases the very best in Canadian marketing. From breakthrough campaigns to transformative strategies, the CMA Awards spotlight the people and ideas driving the industry forward.
We’re excited to come together once again with marketing leaders and rising stars from across the country. Share your #CMAgala moments and be part of a night where creativity, strategy, and performance take centre stage.
CMA Awards
You could qualify to earn CREDentials at no cost. CM financial support up to $10,000 available
The CMA is dedicated to building Canada’s next generation of marketing talent through the Digital Marketing Skills Canada (DMSC) initiative – financial support to complete the Chartered Marketer (CM) program.
If you’re a marketing professional currently unemployed or working part-time – and you meet the criteria – you could earn your CM designation without the financial barrier.
LEARN MOREUnleash your inCREDible potential. Become a future-proof marketer
Developed by marketers for marketers, the Chartered Marketer (CM) designation program is designed to cater to your busy life and help propel your marketing career forward.
By achieving the only marketing designation in Canada, you’ll not only enhance your skills but also gain a powerful differentiator in the competitive job market.
LEARN MORECMA NXT
A platform for post-secondary students and graduates with tools, events, networking, resources and guidance to support your career journey.
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Strengthening the impact of marketing on business success
The CMA is the voice of marketing in Canada and our purpose is to champion marketing’s powerful impact. We are the catalyst to help Canada’s marketers thrive today, while building the marketing mindset and environment of tomorrow.