Ugly Betty star Ashley Jensen, Brit supermodels Lily Cole & Laura Bailey, singers Joss Stone and Sophie Ellis-Bextor plus a host of top fashion talent have backed the Environmental Justice Foundation 'Pick Your Cotton Carefully' campaign

Image for: Ugly Betty star Ashley Jensen, Brit supermodels Lily Cole & Laura Bailey, singers Joss Stone and Sop
KT Tunstall showing her support to EJF at the New York leg of Live Earth
"We've had our technological revolution, we've had our industrial revolution," she exclaimed to the early birds assembled for her set. "Now let us have our emotional-awareness revolution!" 		Sophie Ellis-Bextor in Zandra Rhodes exclusive design for EJF
“As a mother, it is inconceivable to me that some of the world's poorest children should be exploited for the sake of the clothes we wear in the West. The Environmental Justice Foundation is making real change in the fashion industry and beyond. By buying one of EJF's gorgeous t-shirts you can lend some stylish support to a fantastic cause.”
Get your exclusive t-shirt here
 
Jasmine Guinness wears John Rocha exclusive design for EJF
"Cotton production today can be incredibly poisonous to the world’s ecosystems. We have had it too cheap for too long and now we have to pay a little more not just for the quality of our t-shirts but for the quality of the lives of the pickers, the producers and the planet" 		Lisa B shows her support to EJF campaign by wearing Giles Deacon exclusive design

Get your exclusive t-shirt here
 
Louise Roe in Zandra Rhodes exclusive design for EJF
"Now more than ever, it's crucial to be savvy about what you're buying - customers need to take responsibility for the consequences of what they buy and where. EJF are making a difference to children's lives around the world, and I am proud to be supporting them. Plus the T-shirts are that amazingly soft, thin cotton - I can't stop wearing mine!" 		Nicholas Hoult in Giles Deacon showing his support to EJF cotton campaign

Get your exclusive t-shirt here
 
Laura Bailey in Giles Deacon exclusive design for EJF campaign 'Pick your cotton Carefully'
 Katharine Hamnett
"The Environmental Justice Foundation is one of my favourite NGO’s, small but incredibly high profile, gets the job done with unparalleled efficiency, makes the most incredibly effective use of very small budgets and punches weigh above its weight."
Get your exclusive t-shirt here
 
Late Dame Anita Roddick
showed her support to EJF 'Pick Your Cotton Carefully campaign' 		Ugly Betty star Ashley Jensen in Allegra Hicks exclusive design for EJF.
“I think it’s important for us to be aware of the impact that we all make on the world. Because we do! Even in tiny ways, even in something as simple as buying a piece of clothing can have a profound effect on the life of someone else”
More about Allegra Hicks exlusive design for EJF
 
Joss Stone
shows her support to EJF campaign to end forced child labour in cotton production by wearing an exclusive Giles Deacon t-shirt for EJF.
Get your excluisve Giles Deacon t-shirt here 		Max Rogers in Giles Deacon says:
"This is a cause we can all support easily, simply by considering the effect of our purchases and the prospect that they contribute so directly to such death and destruction. EJF are doing a fantastic job of raising awareness of this issue. In addition to modifying our own consumer habits, by supporting them we can help influence others to avoid contributing to this crisis. Therefore ultimately halting the problem before more damage is done."
Get your excluisve Giles Deacon t-shirt here
 
Lily Cole
shows her support to EJF campaign to end forced child labour in cotton production by wearing an exclusive Allegra Hicks t-shirt for EJF.
Get your excluisve Allegra Hicks t-shirt here 		Luella Bartley - Designer of the Year 2008 - at the British Fashion Awards, says:
"Cotton is something that we all take for granted, something that we all probably wear everyday without knowing the environmental damage and impact on poverty it has. I feel that we should all make an effort to be more conscious of where our cotton comes from"
More about Luella's exclusive design for EJF
 
Zandra Rhodes
backs EJF cotton campagin with an exclusive design
More about Zandra's exclusive design for EJF 		The king of Brit-cool fashion, Giles Deacon
teams up with human rights and environment charity EJF in aid of international campaign to end child labour in cotton production
More about Giles Deacon exclusive design for EJF
 
John Rocha
"I am delighted to support the incredible work of the Environmental Justice Foundation Pick Your Cotton Carefully campaign. EJF has identified the environmental abuses associated with growing and harvesting cotton crops, it is time to enforce some protection over the children and farm workers exploited. I hope the t-shirt will heighten awareness and raise valuable funds for the project."
More about John Rocha's exclusive design for EJF 		Allegra Hicks design
refers not only to the fact that we can all do something about the problems of child labour and pesticide use in global cotton production, but specifically plays on the water theme.
More about Allegra Hicks exclusive design for EJF
 
Designer Betty Jackson
"We are delighted to be able to support this campaign in its very worthwhile fight against some of the terrible injustices that occur around the world. Exploitation of some of the most vulnerable groups in society, especially children, should not be allowed to happen in today's modern world."
More about Betty Jackson exclusive design for EJF 		Christian Lacroix
“Using the simplest piece of clothing, but also the most universal, the t-shirt is certainly the most efficient way of publicising the plight of these children”
More about Christian Lacroix design to EJF and how to get yours
 

More than 40 top models have now been photographed in EJF’s ‘Pick Your Cotton Carefully’ campaign t-shirts.

Image for: More than 40 top models have now been photographed in EJF’s ‘Pick Your Cotton Carefully’ campaign t-
Ekat Kiseleva
in Allegra Hicks
Photo by Eric Guillemain 		Elise Crombez
in Allegra Hicks
Photo by Eric Guillemain 		Eniko Mihalik
in Allegra Hicks
Photo by Eric Guillemain 		Hye Park
in Allegra Hicks
Photo by Eric Guillemain
 
Sheila Marquez
in Allegra Hicks
Photo by Eric Guillemain 		Lily Cole
in Allegra Hicks
Photo by Jane Mcleish Kelsey 		Max Rogers
in Allegra Hicks
Photo by Matthew Eades 		Olga Sherer
in John Rocha
Photo by Eric Guillemain
 
Kori Richardson
in John Rocha
Photo by Eric Guillemain 		Aline Weber
in John Rocha
Photo by Eric Guillemain 		Anne Vyalitsyna
in John Rocha
Photo by Eric Guillemain 		Annet Griffel
in John Rocha
Photo by Eric Guillemain
 
Daul Kim
in Zandra Rhodes
Photo by Eric Guillemain 		Ali Stephens
in Zandra Rhodes
Photo by Eric Guillemain 		Anabela Belikova
in Zandra Rhodes
Photo by Eric Guillemain 		Magdalena Frackowiak
in Zandra Rhodes
Photo by Eric Guillemain
 
Hanne Gaby
in Zandra Rhodes
Photo by Eric Guillemain 		Sessilee Lopez
in Giles Deacon
Photo by Eric Guillemain 		Paul Pavlovska
in Giles Deacon
Photo by Eric Guillemain 		Bianca Balti
in Giles Deacon
Photo by Eric Guillemain
 
Alyona Osmanova
in Giles Deacon
Photo by Eric Guillemain 		Karlie Kloss
in Giles Deacon
Photo by Eric Guillemain 		Max Rogers
in Giles Deacon
 
Margaryta Senchylo
in Christian Lacroix
Photo by Eric Guillemain 		Caroline Trentini
in Christian Lacroix
Photo by Eric Guillemain 		Catherine McNeil
in Christian Lacroix
Photo by Eric Guillemain 		Alison Nix
in Christian Lacroix
Photo by Eric Guillemain
 
Tiiu Kuik
in Luella Bartley
Photo by Eric Guillemain 		Heidi Mount
in Luella Bartley
Photo by Eric Guillemain 		Georgia Frost
in Luella Bartley
Photo by Eric Guillemain 		Irina Lazareanu
in Luella Bartley
Photo by Eric Guillemain
 
Julia Dusntall
in Luella Bartley
Photo by Eric Guillemain 		Coco Rocha
in Betty Jackson
Photo by Eric Guillemain 		Diana Moldovan
in Betty Jackson
Photo by Eric Guillemain 		Shannan Click
in Betty Jackson
Photo by Eric Guillemain
 
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Angelika Kocheva
in Betty Jackson
Photo by Eric Guillemain 		Lisa Cant
in Betty Jackson
Photo by Eric Guillemain 		� �
 
Chanel Iman
in Katharine Hamnett
Photo by Eric Guillemain 		Siri Tollerod
in Katharine Hamnett
Photo by Eric Guillemain 		Behati Prinsloo
in Katharine Hamnett
Photo by Eric Guillemain 		Suzanne Dias
in Katharine Hamnett
Photo by Eric Guillemain
 
EJF would like to thank all the wonderful people who have supported the t-shirt campaign by modelling a design and all those who donated their time and energy to help make it happen including Luke Anthony, Sarah Brock at Daniel Sandler, Elliot Bssila, Glen Burrows, CentreStage Studios, Cinta, Paul Conroy, Jackie Dixon, Matthew Eades, Jo Gillingwater, Eric Guillemain, Ryan Michael Hackett, Zoe Irwin at Frank Agency, Jane Mcleish Kelsey, Sandrine Bizzaro, Yin Lee at Premier Hair & Make-up, London College of Fashion & Spring Studios.

  • Special thanks goes to Continental Clothing who were early movers in banning Uzbek cotton from their supply chain and very kindly manufacture and sponsor the production of EJF's organic and ethically produced campaign t-shirts allowing us to raise significant awareness and action on these issues we work hard to address.