She raps, she's weird and she's white. Now 21-year-old Kreayshawn is also the latest YouTube oddity-turned-overnight celebrity -- and no, that's not a good thing.

Three weeks ago Natassia "Kreayshawn" Zolot -- a petite, foulmouthed woman hailing from Oakland, Calif. -- posted the video for her song "Gucci, Gucci" on YouTube, and the Internet went nuts. The song is her self-aggrandizing rant against "basic bitches" and label whores who define themselves by the luxury brands they wear.

The clip -- currently at more than 2 million views -- features Kreayshawn in her signature huge earrings and a pair of shiny pink Minnie Mouse ears, hanging out in the streets of Los Angeles with her sidekick-doppelgänger Lil Debbie and an entourage of young black men. The video has inspired mentions of this Internet sensation and her "White Girl Mob" on sites such as Complex, GQ and Jezebel. The video was the chum for yet another Internet-media feeding frenzy fueled by an appetite for all things anomalous, ridiculous and, of course, ironic.

To be clear, Kreayshawn's buzz -- which has landed her a deal with Columbia Records -- is more about novelty than the quality of her music. Her weirdness and, yes, her whiteness are what have made her blog fodder and a hot commodity. White America likes to see white people rap, even if they're bad at it. It's part of a misguided notion that white people doing "black things" are complex and therefore noteworthy.

There was a time -- call it the post-Vanilla Ice era -- when a white rapper actually had to be a superior MC to get noticed. Robert Van Winkle had used up all the cred that white rappers had earned through acts like the Beastie Boys and 3rd Bass.

Then came Eminem, a phenomenal battle rapper with the co-sign of one of the most revered and successful figures in hip-hop history, Dr. Dre, and now the white rap fan had a respected icon to identify with and to champion. But here we are in the 2000s, and real talent is a plus but not a necessity. Being ridiculous and somewhat of a joke is more likely to get a white MC noticed in 2011.