View your site’s traffic

The Traffic section of Jetpack Stats shows how many people visit your site and their activity, helping you refine your content strategy. This guide explains how to view your site’s traffic.

To access your website or blog’s Traffic stats, take the following steps:

1. Visit your site’s dashboard.
2. Navigate to Stats on the sidebar (or Jetpack → Stats if using WP Admin).
3. View the Traffic tab (selected by default) or click on other tabs for Insights, Subscribers, and Ads (if active).

User roles that can see the stats are: Administrators, Editors, Authors, and Contributors.

On sites with plugins enabled, you can control who can view the stats by following these steps:

1. Visit your site’s dashboard.
2. Navigate to Jetpack → Settings.
3. Click the Traffic tab.
4. Scroll to the “Jetpack Stats” section and click the down arrow to expand the settings.
5. In the “Allow Jetpack Stats to be viewed by” section, toggle the user roles who should have permission to view stats. The settings will automatically save.

The Traffic tab shares data about the activity and behavior of your site’s visitors. Stats are tracked by a pixel that loads in the visitor’s browser and records site traffic.

Analytics tools like Jetpack Stats and Google Analytics use sampling to provide traffic trends rather than an exact visitor count. No analytics tool can provide an exact visitor count due to factors like data packet loss, time zone differences, cookie and ad blockers, and regions that restrict data collection.

The following types of traffic are not included in your stats:

• Visits from browsers that do not execute JavaScript or load images, or are blocking the stats pixel in some way.
• Visits from Googlebot and other search engine crawlers.
• Visits you and other team members make to your own publicly available site while logged into your WordPress.com account.
  • If your site is set to private, views by you and other logged-in members of your site are counted.

If your site is plugins enabled, you can manage which user views will be counted in the stats by following these steps:

1. Visit your site’s dashboard.
2. Navigate to Jetpack → Settings.
3. Click the Traffic tab.
4. Scroll to the “Jetpack Stats” section and click the down arrow to expand the settings.
5. In the “Count logged in page views from” section, toggle the user roles who should be counted in the stats. The settings will automatically save.

The two main units of traffic measurement are views and visitors:

• A visitor is an individual looking at your site. Their visit is counted the first time we recognize their browser in a selected time frame.
• A view is counted when a visitor loads or reloads any page of your site.

A visitor can view multiple pages or revisit the same page. As a result, the number of views is usually higher than the number of visitors. You may also notice that your visitor count lags your views count. This is due to the way we process the numbers. Typically, a view is reported within five minutes. However, it can take up to two hours for new visitors to show up in your stats.

Unique weekly visitors may be lower than the total of daily visitors for the same week. The same goes for unique weekly visitors being less than your total monthly visitors, and so on. This occurs when the same visitor appears multiple times during the week or month.

You can view a chart of your views and visitor stats over a specified date range. To access your views and visitor stats, follow these steps:

1. Visit your site’s dashboard.
2. Navigate to Stats on the sidebar (or Jetpack → Stats if using WP Admin).
3. Scroll to the “Views” card.

Hover your mouse over any bar in the graph to see the “Views Per Visitor“, which shows the average number of views each visitor made. You can click on a specific date to see the number of views by hour of the day.

Below the chart, you will see a snapshot of your site’s Views, Visitors, Likes, and Comments. Click on any tile to filter the chart to those specific statistics.

By default, the Traffic tab shows the last seven days of analytics. You can filter to a specific date range, or choose a longer time frame. To change the date range, follow these steps:

1. Visit your site’s dashboard.
2. Navigate to Stats on the sidebar (or Jetpack → Stats if using WP Admin).
3. Click the date filter to select a new date range, using one of the following options:
   • Enter specific dates in the “From” and “To” fields.
   • Click the dates in the calendar view.
   • Select a date range from the menu on the right.
4. Click the “Apply” button to apply the new date range to your data.

Most traffic stats can be downloaded as a comma-separated values (CSV) file. Follow these steps to download your stats:

1. Visit your site’s dashboard.
2. Navigate to Stats on the sidebar (or Jetpack → Stats if using WP Admin).
3. Navigate to the specific card for the stats you want to download.
4. Click the “View all” link at the bottom of the card.

5. The default date range for the stats will be what you set on the main traffic page. Use the buttons at the top of the screen to select a different date range (7 days, 30 days, Quarter, Year, All Time.)
6. Click the “Download CSV” link on the details page.