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Insights

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Featured

2025 Annual Marketing Report

Gain a strategic edge in 2025. Understand global marketing trends, balance brand with performance, and measure…

Audiences
3mins read

Small Budget, Big Impact: Transforming your marketing strategy with consumer & competitive ad intelligence

Media
2mins read
The future of retail media

Advertising
5mins read

Articles
Need to know: What is a Designated Market Area® (DMA), and why does it matter?

Discover how Designated Market Areas (DMAs) shape TV industry strategies for both advertisers and broadcasters.

TV & streaming
5mins read
Articles
Need to know: What is share of voice?

Share of voice is a brand’s media spend in the context of all media expenditure and can help determine the…

Advertising
5mins read
Articles
Need to Know: How big data plus people panels improves data quality

Three findings that convinced us that the harmonious combination of big data and panel data was indeed the…

TV & streaming
6mins read

Featured

Breakthrough ROI: Investing in Asian American audiences and media

From K-beauty to Bollywood, Asian Americans can help brands navigate the growing popularity of Asian culture in…

Audiences
5mins read

Featured reports

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Report
Breakthrough ROI: Investing in Asian American audiences and media

From K-beauty to Bollywood, Asian Americans can help brands navigate the growing popularity of Asian culture in…

Audiences
5mins read
Report
Global Planning Guide 2025

Discover the top three trends you need to consider in global media planning that are reshaping how brands…

Media
4mins read
Report
Engaging Black audiences

Black Americans are influencing trends across media. Learn how brands can connect and win with inclusion.

Audiences
4mins read

Explore all insights

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